When you convert your art into the art of real-time brand management, I suddenly have no more interest in it...I'm not a brand, and I don't refer to myself in the third person. I'm a dude who plays guitar and writes songs. When I'm done writing and recording them I will market them. Luckily for those who are cracking their knuckles ready to knock my point of view, that won't be for a long while. Because good s--t takes a long time. And this is going to take a very long time.